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We began working with Nine Arches this year, 2022.
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We began working with Yoto starting last year, 2021.
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We began working with Slumberkins this year, 2022.
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The National Geographic catalog is one of the premier branded retailers in the US. Their heritage as an authority on history and exploration mandates that any product sold must adhere to strict quality and authenticity guidelines. Working closely with National Geographic, Revenew Sales was able to develop a line of historically significant “Cultural Classic” games that have been featured in their catalog for several years. We brought together our adjunct team of designers and factory partners to streamline the development process and deliver a quality product that continues to satisfy the needs of National Geographic and its consumer base.
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When industry stalwart University Games acquired the Front Porch Classics brand, they engaged Revenew Sales to help integrate the brand and gain a better understanding of the distribution channel and brand attributes. Tom Rushton was on point for reintroducing the dormant brand into National Accounts across the country. “It was a unique challenge at first, because many of the retailers felt ‘burned’ by the previous owners of Front Porch”, says Rushton. “They had definitely moved on.” However, through consistent communication and reinforcing the benefits of University Games’ ownership, Tom was able to navigate product back in almost all prior accounts, and continues to build programs on behalf of University Games today – 12+ years later.
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Barnes & Noble has gained a following as one of the most progressive retailers in the toy & game category. Revenew Sales has been a strong sales partner during much of this growth, introducing not only new products but also working in tandem with the buyers to develop signage, planograms, and other merchandising solutions. Calling on our adjunct team members, we have also developed proprietary products for B&N for seasonal items or particular promotional themes. Our product developments have spanned games, puzzles, art vinyl, and plush.
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Founded in 2000, Front Porch Classics was one of the newer breeds of Seattle startups in the game category. Being VC-funded made things even more interesting for this company in terms of growth expectations and heightened visibility. Revenew Sales came on board when sales were lagging vs. the VC group’s goals for that year. We took a very tactical approach to the sales process – building a rep network, manning trade shows, and placing a huge focus on maximizing Key Accounts. Over the following years, we increased sales by 360%, culminating in an acquisition by the Sababa Group.
“Revenew Sales is top-tier - they are tenacious, and terrific at developing long-term relationships, and focused on bottom-line results. I've worked with Tom in the past, I'm working with him presently, and I'll work with him again in the future.” - Steve Edmiston, Founder & CEO of Front Porch Classics
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Pokemon USA uses a distributor network to manage most of its US retail base. However, there are a handful of retailers that need special attention, or for whom a traditional distributor/merchandiser model won’t work. Barnes & Noble, in particular, has a stringent set of guidelines for their collectible category, including “slotting fees” and a very involved vendor guide – hurdles that were (literally) foreign to Pokemon as a Japanese company.
As a sales agent, Revenew Sales was able to bring the two parties together and create a modified set of operating procedures that would enable Pokemon to sell directly to B&N, while maintaining the volume and margin goals that B&N needed. We have clearly communicated the shipping and fulfillment guidelines along the way to avoid the type of chargebacks that plague many smaller vendors. Beginning with a 1-sku test, Pokemon now anchors the better part of a 4’ section at B&N, and both sides agree that it has become a meaningful program.
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Hallmark Corporate was looking to enter the “family game” market in a more meaningful way; the buyers were unclear on the category, and what to expect in terms of revenue and profit numbers. Moreover, they were unfamiliar with the landscape of game vendors, and did not have experience with the buying patterns in the industry. The Hallmark team brought Revenew Sales in for a multi-day consulting session, in which we provided their leadership team with a category overview, brainstormed marketing ideas and packaging concepts, and developed a fairly detailed plan for their chain-wide introduction of this section. In the process, we also sketched out at least 5 product concepts, and had fantastic barbecue in Kansas City…
Revenew Sales helped us in the early development of our game assortment for our corporate stores. They helped us identify variables of focus that were critical to our consumer and channel differentiation. They also introduced us to new game manufacturers and hot new games for inclusion in our assortment, which have performed very well for us. . - Mary Schoepf-Merchandise Manager of Kids & Plush, Hallmark Retail Division
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Modarri Cars was the first big release from Thoughtfull Toys. Founded by industry veteran David Silverglate, Thoughtfull Toys is an amalgamation of designers and sourcing experts who set out to create an elegant yet functional DIY-style product line.
Revenew Sales was brought in to provide guidance on the product launch. With Tom Rushton as acting VP, we also set up a national network of reps and put Key Account plans into place. In 6 short months, we set up reps in every territory, and had the product presented to (and placed in) outlets like Books-A-Million, Hallmark, and Toys-R-Us. During the launch time, we also helped with the second wave of product development, identifying needs for specialty and Key Accounts and providing feedback and direction on marketing and product plans. We also continue to work with Thoughtfull Toys from the standpoint of forecasting at the account level to best plan production and financial resources.
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Retailers sometimes ask us for custom products, or items built to their specifications for a specific promotion or season. We first turn to our client base to see if we can find a match, but sometimes the project is outside the wheelhouse of our clients’ brands or capabilities. When that happens, we engage our adjunct team of designers, developers, and factories to bring a product to market. Daddy-O Productions is our umbrella company for such opportunities. You can see examples of Daddy-O products here. If you are a retailer looking for exclusive toy, game, or puzzle products to fill a specific space or price point, we can help.
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